“This book is exciting! Finally, someone that knows and lived the Ugandan success story is writing about it and is doing so with passion and fervor! … The book provides for a Ugandan (African) context in understanding health campaigns in general and HIV/AIDS campaigns in particular. It will be a good reference for both organizations interested in creating health campaigns and the academia, for instruction in health campaigns. … Although other people have written about HIV/AIDS campaigns in Uganda, Dr. Kiwanuka provides a robust, almost  one stop experience. He dives deep into issues of research, campaign planning and execution.” (Dr. Angella Napakol, Uganda Christian University, Mukono)